Updated: Jun 10
Stronger positioning against the competition
At the start of 2020, there were 5.94 million small businesses, 99.3% of the total businesses in The UK. So the small business market can be crowded and you need to use every opportunity to differentiate yourself from the rest. Small businesses who regularly enter and win awards report increased sales and income against businesses who don’t enter awards because people like to buy from award-winning businesses.
Successful small businesses like to work with other successful small businesses and winning a Local Business Award is the perfect way to connect with other winners as you will become part of a community … My Local.
Rewarding for your staff
Recognition at an awards ceremony gives a morale boost to your colleagues and gives them a focus for their purpose at work. Knowing they have contributed to the victory brings is a great motivator to continue to perform for your small business.
This can also be the beginning of creating a winning culture at your small business.
If your small business wins a Local Business Award, you will most likely receive a certain amount of highly valuable publicity through print, email and social media.
Winning an award can be used for PR and publicity purposes, giving you an excellent opportunity to feature in the local paper and on local websites.
You will usually be given the opportunity to use the awards branding on your website and in your marketing materials, on in your shop window all of which help build trust and awareness with your target audience.
A positive side-effect of even entering awards is the additional exposure for your small business. The judging panel may be key players within your industry, sector or region.
Significantly enhances customer retention and loyalty
Entering and winning business awards shows that your small business is at the very top of its game, reinforcing the reasons they had for using you in the first place. It also helps build brand loyalty and can be great for word-of-mouth marketing.
Levels up the playing field
If your small business is in the startup or growth phase winning a business award can position you among the larger players with more history and deeper pockets.