Creativity is intelligence having fun: Building a creative Local Business Culture

Every business big or small is improved by having a creative culture, here are a few ways to ensure you are tapping into the creative resources of your workforce:


A more diverse workforce will be more creative. If you always look to recruit people that look and think like you, all their ideas will likely look the same too. You want people who think differently and can draw on different life experiences allowing for more interesting thinking, a better culture, and ultimately new and more innovative ideas.

So, recruit well and look to have a diverse workforce empowered by an inclusive culture.

Encourage idea sharing

Getting your business ready to nurture a more curious, open, and creative environment is not a simple process. It relies heavily on getting the basics right.

It’s important to identify the behaviours, people, and processes that are encouraging or inhibiting innovation within your local business and ensure that you integrate the positive practices into your everyday operations.

Embrace failure

One of the key ingredients of creativity and innovation is failure. In order to be creative, you have to be willing to take risks. If you want to discover amazing ideas, it is inevitable that you’re going to encounter more than a few that won’t work.

You need to be very clear in your communications that this is OK, expected and actually, needed.

Change the scene.

As we are looking to go back into the office, operate a hybrid model of office, and working from home, or working from home full-time, it is essential to change the scene to get the creative juices flowing. My favourite way is to get out and get lost in nature. Either as a break from the constant connectivity, we experience in today's world or as a place to wander with the team discussing new ideas with the team.

And remember what the great Maya Angelou said “You can’t use up creativity. The more you use, the more you have.”


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