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Buy Less, Choose Well, Make it Last

When Carlo Petrini protested against the opening of a McDonald's restaurant in Piazza di Spagna, Rome he sparked the creation of the slow food movement. Since its beginnings, Slow food has grown into the global slow movement. It's a cultural revolution against the notion that faster is always better. “Buy Less, Choose Well, Make it Last” is a famous phrase from legendary fashion designer Vivienne Westwood and it epitomises the principles of the slow movement.


Buy Less

There’s a lot of talk about buying less, de-cluttering and minimalism. These ideas and lifestyles are growing in popularity, but how do we start practicing these sustainable living principles in a world obsessed with always wanting more?

Avoid faddy gifts

Make a list

Wait before you buy

Do you really need it?

Buy second hand

Choose Well

Every time you spend money, you're casting a vote for the kind of world you want. It’s about becoming conscious of everything you bring into your home. It sounds really pretentious but you need to think of your purchases as curations. In exactly the same way that an art lover picks each piece of art for their collection.

Make it Last

Making it last is a key aspect of responsible fashion. Fashion like nature has four seasons spring, summer, autumn, and winter and every season we use an item of clothing we reduce its carbon & water footprint of around 20-25%.

If you think of our grandparents or even our parents, we still may use some of their possessions as they were made with higher quality and it is a pleasure to use them because they remind us of our loved ones.


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