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A great local business needs great talent

The market for top talent is one of the most intensely competitive markets in the world so as a local business you need to do all you can to attract the best talent in your local community.

Treat Candidates Like Customers

The recruitment process isn’t just an opportunity for local businesses to screen potential candidates. It’s a chance for applicants to establish whether the local business is right for them. First impressions are very important and often employers risk alienating the best candidates by treating them badly during the recruitment process. So make sure your process is great from the get-go.

Play to your strengths

Small businesses may struggle to compete with larger companies on salary and benefits but they offer so much more, so play to your strengths and think about what more you can offer. Here are some suggestions:

  1. More varied roles

  2. Greater involvement

  3. Scope to innovate

  4. More personable

  5. Greater flexibility

  6. Promotion opportunities

Use Social Media

Social media is a fantastic tool for recruiting allowing you to share job posting with your entire network. It can be the first contact you have with your new recruits so sharing photos and videos can give people a peek into life at your local business and making them more likely to apply.

Don’t focus on qualifications

If we shift our focus from degrees to skills, local businesses can help to close the opportunity and employment gaps, which is great news for the community your local business serves. Also, transitioning to a skills-based recruitment process embraces not just qualifications and certification but enables you to recruit people who would be best for the role.


Give young people a chance

As a local business, you can train a young person, developing their skills while also contributing to your local business’s success.


Most young workers are eager to learn, build their experience and apply their skills in the workplace. The enthusiasm they bring can be a great morale booster for the rest of your team, and they can also give you the millennial perspective on your business market


Use technology

Technology has revolutionised the recruitment process by improving the process from the very beginning. It makes jobs easier to find and making the process more personal for the job candidates.


For employers, you can also use technology to help you ascertain if the person will be the right fit for your local business.




Check out the Recruitment Award at The Local Business Awards





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