To be a local business owner you have to be a people person, you need to treat your employees and customers like royalty as they are the key reason for your success. This needs to be authentic otherwise people will see through the act.
Being a successful local business owner involves taking risks. Countless entrepreneurs have taken risks to get their businesses to where they are now. Taking risks, however, does not mean blindly making decisions and then expecting great results. Taking risks involves careful planning and hard work.
Kindness is not often regarded as a matter for serious entrepreneurs. Corporate language is rife with the tropes of fighting and fury. Many people think success is down to a willingness and ability to win, no matter what the cost, but this is not the case. Kindness is now a business imperative, being kind to customers, employees and our planet is key for successful local business marketing.
Resilience is the ability of a person to withstand, adapt, and thrive in the face of setbacks and failures.
In business you will experience failures but it is how you deal with the failures that make you succeed.
Passion is what drives you. Passion keeps you going despite the difficult times. I had many opportunities to pack it in, but my it was my passion that kept me going. Your passion will also help you with your branding, storytelling, copywriting, and everything else that represents you and your business, so use it.
Being honest in business not only means you believe in the service you provide it also means you don't try to be something you're not. Don’t be afraid to be yourself, if you try to please everyone you’ll please no-one.